INDUSTRY NEWS
January 25, 2023
Following last
year’s winners, the Lloydminster Female U13 Blazers from Alberta, this week
marks the launch of the seventh annual Chevrolet Good
Deeds Cup, where minor hockey players can compete to see which team
can do the most for their local communities. Last year the Blazers made
history as the first all-female youth hockey team to be named Good Deed Cup
Champions, and they donated the $100,000 grand prize provided by Chevrolet
Canada to help make a new local rink accessible and welcome more community
members to enjoy the ice.
“Since its
inception, the Good Deeds Cup has seen thousands of good deeds conducted in
towns and cities all over Canada,” said James Hodge, brand director, Chevrolet
Canada. “Chevrolet Canada’s goal with this program is to continue to support
youth in hockey by empowering them to utilize the important and positive values
they learn through the sport to give back to their communities.”
This year
Chevrolet is challenging youth hockey teams to do more good deeds than ever
before to help their communities. The team to “fill their cup” with the most
eligible good deeds from January 20 to March 4, 2023, will earn this year’s
title of Good Deeds Champion.
Eligible U11 to
U15 minor hockey teams can participate, and any Canadian resident over the age
of 13 can submit a good deed in support of their team by tagging them and
posting a video on select social media platforms. Whether it’s cleaning up the
local park, salting sidewalks, donating clothes, there’s more flexibility for
participants to perform acts of kindness.
Over the past six
seasons, the Chevrolet Good Deeds Cup has donated $750,000 across the country.
This year’s winning team will be awarded $100,000 to be donated to a registered
charity in Canada of the team’s choice, and have their name engraved on the
Chevrolet Good Deeds Cup.
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